About Us

We strongly believe eating vegetables and fruits should never be a hassle, so we found this company with a simple mission of making healthy diet easy, enjoyable and ethical  for everyone. We offer a selection of nutrient-rich fruit and veggie instant drink mixes which are 100% natural, organic and fair trade! 


Powdies was founded at the University of Cambridge in 2019. We are not just a beverage manufacturer. Powides is made of a multinational team with diverse experience in food-tech, manufacturing, nutrition and public health. Our team members have also been involved in nutrition advocacy internationally for over a decade now and on this journey, we understand the challenges people face in getting the right nutrition.


Cathleen is a R&D Engineer with experience in leading several food charities and community projects in the UK and Hong Kong. She has a vision of making nutrition easily accessible to all via new product innovation.

Cathleen Law


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Zac is a Manufacturing Engineer originally from Singapore. He is strongly motivated in making different aspects of the business more sustainable - from our biodegradable bottle, to operating a sustainable supply chain.

Zac Wang



Growing up in the States, Danika has seen fast food and processed food dominating modern lifestyles. As an aspiring medical doctor, Danika would like to offer nutritionist’s tips and inspire people to develop a lifelong healthy eating habit and lifestyle.

Danika Meldrum

Nutrition Researcher

Lujain Al Ali

Business Development Lead

Lujain has a strong belief in Businesses for Good. With her experience in business and innovation management, she is committed to developing a socially-driven business for our beloved customers, as well as our community and planet.

Lujain Al Ali

Business Development Lead


Lujain, originally from Kuwait, has a strong belief in Business for Good. With her experience in innovation management, she is committed to developing a socially-aware business not just for our beloved customers, but also for our community and planet.

Powdies is also very fortunate to have received continuous support from the following organisations:

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